THIS WAS A PROPOSED FINAL: Orange County Government in Florida approached us to find a solution for a new logo that could be rolled out slowly overtime. The goal was to create a more friendly version of their current logo in both appearance and first impression. We wanted to keep the structure of the logo similar to their current logo so when only certain areas had been updated the old logo wouldn’t look completely out of place on the old components. We softened the color and created a type treatment that was more readable in both print and online applications.